FRIEND OF SANDQVIST: ALIZÉ DEMANGE

Fashion stylist Alizé Demange has made quite the name for herself in the fashion world, styling some of the UK’s most exciting recording artists and having her work featured in a range of international publications. Being a Londoner through and through, Alizé combines elements of teenage nostalgia and vintage glamour (partly credited to her superstar Grandmother, her ´Mamie´). We had a chat with the creative mind at her Mamie’s beautiful home, about how her love for fashion came to be and what we can expect from her in future.

You’ve made quite the name for yourself as a creator and fashion stylist.
Can you tell us a bit about yourself and your work?

I was born and raised in west London, and my parents are from France, Belgium & Martinique. Being a Londoner has played a massive role in my work and how the narrative of my styling has played out. I often make references to the nostalgia of my teenage years and surroundings, consciously and unconsciously. I have contributed to Brick Magazine, Notion Magazine, High Snobiety, Paper Magazine, VIPER magazine & Complex. Worked with brands such as Clarks, Nike, Adidas, Reebok & Le Coq Sportif and talent including Maya Jama, Michael Dapaah, WSTRN, Emeli Sande & Katy B.

I’m working with a lot of recording artists
at the moment which I am really
enjoying, since I love music!

And how did you end up working
in the industry?

I’ve always been creative, ever since I was a little girl. My mum still has fashion illustrations I did when I was just 7 years old. I really wanted to be a clothing designer and ended up studying fashion design, but realised it wasn’t for me and dropped out. A family friend then recommended I assist a stylist she knew, and I immediately knew it was something I wanted to pursue. From then on, I started assisting various stylists and then began working on my own projects. And I haven’t looked back!

What inspires you?

Growing up in London has been a huge source of inspiration for me; our culture is a constant inspiration. Film also inspires me a lot, as does the style of the ‘60s, ‘70s and ‘80s. The small details of how people dressed during these times always inspire me, I use a lot of vintage clothes in my work.

Where do you think your love for style and fashion stems from?

I credit my Mamie (as we say in French) for being the person behind my love for fashion. She has a huge collection of pieces that she has kept for over 50 years, and her house has been the backdrop to many of my DIY shoots. She’s a very glamorous woman and often when I have an outfit on that is a bit extra I feel like her. Her outfits always command respect which is an attitude I am definitely trying out. I think growing up around her and her style made me look at getting dressed with a character-based view, like you can be a different person every day with your clothes. I would spend hours at hers on the weekends dressing up, putting on all her shoes and fur coats while she would blow-dry my hair.

Is your creativity taking any
other shapes?

I made my own zine called Girlcode, which featured a lot of cool women who have now gone out to be big in their field, like Jorja Smith, Maya Jama, Essie Buckman and Nadine Ijewere. I also made a podcast under the name of Fishbowlll for a while. I’m really interested in what goes on in our world and how it’s affecting us as young people, as well as showcasing the interesting people I meet in my life. I love that I get to work with new people pretty much every day, and that I get to witness so much growing talent. I feel that it’s important for me to be able to share that with other people.

About a month ago I led a zine-making workshop for young people aged 15-19 in conjunction with Brick Magazine & Napapijri. It’s something I’m now going to continue doing as I think it’s important to create spaces where young people can go and be creative.


What projects are you working
on now?

I’m working with a lot of recording artists at the moment which I am really enjoying, since I love music! It’s amazing getting to watch someone grow creatively and play a part in building their visual identity. I’m also working on A LOT of collaborations this year - so watch this space!

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